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My friend was followed out of a restaurant by a man in a blouse.
He accused her of stealing a glass, one of those souvenir glasses that restaurants charge $15 for but which probably cost 15 cents wholesale. I recently helped a friend compose a fundraising letter for an Indiegogo campaign she and her husband started. The couple is seeking $15,000 to help fund an alternative therapy they believe will help their 5 1/2-year-old son, who suffers developmental delays as a result of a brain tumor he was diagnosed with when he was 7 months old. In the first two weeks, the "Amazing Andy" campaign raised $7,000 of its $15,000 target.
Several years ago, I wrote my own fundraising letter, this time raising funds for the American Stroke Association. I surpassed my fundraising goal of $2,900 by more than $1,000 a full two months before the campaign's deadline. There are some key elements to writing a successful fundraising letter. Below are six that worked for me. Everybody loves a bargain. But, believe it or not, there are some instances where going the cheap route will end up costing you more in the long run. Here are six things I won't skimp on.
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